Tuesday November 23rd, 2010 12:38 Gurus unite…tech-laden Focus speaks to you

The all-new 2012 Ford Focus Sedan

Gurus will love the new Focus' technology.

The 2012 Ford Focus: Official car of the 2011 International CES
The hits keep coming for Ford as the new 2012 Focus has been named the official car of the 2011 International CES.

After a successful introduction of the all new Focus and a great showing at the LA Auto Show, Ford can now focus on the 2011 Consumer Electronics Show (CES) in Las Vegas. Ford is looking to showcase the high tech features of the Focus to visiting tech gurus and enthusiasts. And it being named the official car will help Ford accomplish their goal.

Ford hopes to attract techie attention with features such as Ford SYNC, MyFord Touch, HD Radio and in-car WiFi. The auto maker likes to hold the Focus’ electronic features up as an example to other cars, explaining that the technology in their new compact is usually only found in larger, more expensive cars.

“Customers want smaller cars with outstanding fuel economy, but without sacrificing any of the style, technology, connectivity and driving quality they demand from larger vehicles,” said Ken Czubay, vice president of U.S. Marketing, Sales and Service at Ford Motor Company. “With the all-new Focus leading the pack, our next-generation of smaller cars and utilities will prove that Ford is ready to meet that challenge.”

Ford is laying down the gauntlet. Why not build a car that is not only efficient but serves as the technology hub drivers want? Say what you want about distracted driving, car buyers are becoming more demanding of technology and want vehicles to play a role in their connectivity. Whether it’s simply connecting their MP3 player to the cars audio system to syncing their smart phone via Bluetooth, consumers want to know the car they’re buying is capable of what they want.

If you haven’t already, make your reservations now. The CES takes place January 6th through the 9th.

Ford’s press release follows after the break.

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