Wednesday December 7th, 2011 08:00 German Car Manufacturers – In a League of Their Own

There are a number of countries that have a prominent motor manufacturer market but few are able to compete with Germany. The cars that Germany produces are second to none, and they compete fiercely with each other for very similar markets. They don’t just compete in Germany either, as they have thriving demand throughout the rest of mainland Europe, the UK and the US too.

As the economies of India and China also develop there is an increase in demand for luxury cars where the Germans are also sitting comfortably at number one. The Americans have tried their hands at luxury cars such as Cadillac, but they have never hit the mark of quality and driving experience on the same level as their German counterparts.

The French have got a strong market share in the more affordable car sector with brands such as Peugeot, Renault and Citroen competing for affordable small, mid-sized and family cars across Europe. Citroen leasing offers remain some of the most popular in the industry. The Japanese market is also strong with brands like Toyota, Honda, Mazda and Nissan all holding their own, targeting the Asian markets and mid-priced industries with their well-built and reliable cars. When it comes to luxury and premium marques however, it always falls back to Germany. They have 5 major brands that compete in similar markets and make some of the most desirable cars on sale today. Here they are:

BMW– One of the most recognised car manufacturers in the world. BMW make a range of premium executive saloons, 4x4s, and sports cars with great avail. They brand their cars as the ultimate driving machine as they only allow the power to be delivered through the rear wheels. The balance of their vehicles is always spot on, and they have a huge following all around the world.

Audi – Audi make a number of cars in the same category as BMW and although have a smaller market share, they are constantly growing. With the success of their Quattro rally car, they have built a reputation for attractive and well-handing models that have been inspired by this heritage. The R8 supercar has further increased their profile.

Mercedes-Benz – One of the world’s most powerful and recognised brands. There is a huge range of Mercedes models on the market, and they range from small, to executive and luxurious. They also produce a number of fast and powerful cars with their AMG tuning division and McLaren partnership. The recent retro-modern adaptation of the classic SLS has reminded us what Mercedes are capable of.

Volkswagen – VW are slightly more affordable than BMW, Mercedes and Audi, but are parallel in terms of respect and quality. The ‘car for the people’ brand image has created some highly desirable family cars and their success with the Golf GTi throughout the years has brought them much acclaim.

Porsche – The legendary cars created by Porsche have gone down as some of the greatest sports cars in history. Although not as big as their German brothers, the desirability of their models and strength of their brand has led them to become one of the most profitable car manufacturers in the world. Their racing heritage has even inspired ranges of clothes, luxury watches and baggage.

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