Friday June 24th, 2011 12:29 Toyota to export the British-built Avensis to Japan

 

Toyota has announced that it will begin exporting the British-built Avensis to Japan later this year. The news comes as a further boost to the UK motor industry after BMW and Nissan both recently pledged to put significant funds into their UK production facilities.

Currently, the Avensis is built exclusively at Toyota’s factory in Burnaston, Derbyshire, and the third-generation version of the model already ships to 47 countries worldwide. Since production of the Avensis began in 1997, over 1.8 million Avensis vehicles have been built at Burnaston. As a result of Toyota’s decision, from July, an extra 750 Tourer estate models will be produced for export per month.

Toyota’s decision to introduce the Avensis to the Japanese market came after an upturn in demand for European styling and engineering from Japanese customers. These customers will be offered cars that are powered by 2.0-litre petrol engines along with a CVT gearbox. This will allow the Avensis to produce a more fuel efficient and low emission performance.

The Business Secretary, Vince Cable, welcomed Toyota’s decision and described it as an endorsement of British manufacturing skills and quality. He said: “Toyota exports 85 per cent of the car and engines it makes at its UK plants in Burnaston and Deeside. Today’s news that it will now export its Avensis model to Japan is a tribute to the skills of the workforce, the efficiency of the plants and the quality of its products.”

Toyota’s UK Managing Director, Katsunori Kojima added: “We are very proud that the Avensis has been selected for export to Japan. This is yet another vote of confidence for the factory and the high quality of our products.”

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