Tuesday November 23rd, 2010 12:38 Gurus unite…tech-laden Focus speaks to you

The all-new 2012 Ford Focus Sedan

Gurus will love the new Focus' technology.

The 2012 Ford Focus: Official car of the 2011 International CES
The hits keep coming for Ford as the new 2012 Focus has been named the official car of the 2011 International CES.

After a successful introduction of the all new Focus and a great showing at the LA Auto Show, Ford can now focus on the 2011 Consumer Electronics Show (CES) in Las Vegas. Ford is looking to showcase the high tech features of the Focus to visiting tech gurus and enthusiasts. And it being named the official car will help Ford accomplish their goal.

Ford hopes to attract techie attention with features such as Ford SYNC, MyFord Touch, HD Radio and in-car WiFi. The auto maker likes to hold the Focus’ electronic features up as an example to other cars, explaining that the technology in their new compact is usually only found in larger, more expensive cars.

“Customers want smaller cars with outstanding fuel economy, but without sacrificing any of the style, technology, connectivity and driving quality they demand from larger vehicles,” said Ken Czubay, vice president of U.S. Marketing, Sales and Service at Ford Motor Company. “With the all-new Focus leading the pack, our next-generation of smaller cars and utilities will prove that Ford is ready to meet that challenge.”

Ford is laying down the gauntlet. Why not build a car that is not only efficient but serves as the technology hub drivers want? Say what you want about distracted driving, car buyers are becoming more demanding of technology and want vehicles to play a role in their connectivity. Whether it’s simply connecting their MP3 player to the cars audio system to syncing their smart phone via Bluetooth, consumers want to know the car they’re buying is capable of what they want.

If you haven’t already, make your reservations now. The CES takes place January 6th through the 9th.

Ford’s press release follows after the break.

2012 Ford Focus is named official car of the 2011 international CES
  • The new Ford Focus will be the official car of the 2011 International CES held on Jan. 6-9 in Las Vegas
  • The all-new Focus is an ideal matchup for CES; demonstrating that high-end, high-demand tech features such as Ford SYNC, MyFord Touch, HD Radio, and in-car Wi-Fi capability can be expertly blended into a fun-to-drive car expected to deliver 40 mpg on the highway
  • Focus four-door sedan and sporty five-door hatchback models are set to go on sale in early 2011

DEARBORN, Mich., Nov. 9, 2010 – With its global launch near, the all-new Ford Focus takes on the role of official vehicle for the 2011 International CES, considered the largest technology trade show in the world.

The tech-packed Focus is a perfect match for CES, which runs from Jan. 6-9 in Las Vegas. As the official car, Focus will have a prominent presence during the show, including more product-specific signage, displays, demonstrations and materials. Focus follows in the footsteps of the 2010 Ford Taurus, which was the official car at the 2010 CES held earlier this year.

“The all-new Focus harnesses the best of what Ford Motor Company has to offer, delivering class-leading features and technologies as well as an expected 40 mpg,” said Ken Czubay, vice president, U.S. Marketing, Sales and Service, Ford Motor Company. “We’re excited for Focus to reach dealers in North America and Europe in early 2011 and want to share that excitement and the unprecedented level of technology Focus has to offer with the global consumer electronics industry – an increasingly important influence on new vehicles.”

The new Focus will share the spotlight at CES with Ford President and CEO Alan Mulally, who will deliver a keynote address at the trade show for the third consecutive year. Further upping the ante at CES, Ford is also increasing its display’s floor space fourfold for the 2011 show and expects to have more than twenty vehicles on display throughout the event.

“We welcome Ford, Alan Mulally and the new Focus to the 2011 International CES,” said Gary Shapiro, president and CEO of the Consumer Electronics Association (CEA), producer of the International CES. “Vehicles such as the Focus are built with the latest technologies that address consumer demand for on-the-go innovations.”

Chockfull of tech
Studies by the Consumer Electronics Association (CEA) show that as many as 77 million adults make up the so-called technology enthusiast drivers population, more than half of whom express the desire for a connected communications and information system in their vehicles.

The all-new Focus features Ford SYNC, MyFord Touch driver connect technology, Intelligent Access with Push Button Start, Sony Audio with HD Radio and Active Park Assist, among other advanced technologies more often associated with larger, premium vehicle segments.

For avid in-car tech lovers, Focus with MyFord Touch will feature a Wi-Fi radio that will provide Internet access when a compatible USB mobile broadband modem is inserted into SYNC’s USB port producing a secure wireless “hot spot” that will be broadcast throughout the vehicle. This secure connection will allow passengers with Wi-Fi-enabled mobile devices to access the web while on the go.

Tech enthusiasts as well as music lovers also will appreciate that Focus will be the first car in its class available with an audio system supplied by global consumer electronics leader Sony®. Featuring a class D digital amplifier developed specifically for Focus, this system has 10 speakers, three-layer soft dome tweeters and a subwoofer offering up 355 watts of continuous power. Coupled with MyFord Touch, the Focus audio system also features HD Radio technology with iTunes Tagging – also a first in its class.

“Customers want smaller cars with outstanding fuel economy, but without sacrificing any of the style, technology, connectivity and driving quality they demand from larger vehicles,” said Czubay. “With the all-new Focus leading the pack, our next-generation of smaller cars and utilities will prove that Ford is ready to meet that challenge.”

Guest post by Andy Mrozinski, Ridestory.com.

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