Sunday November 21st, 2010 20:38 Toyota Rav4 EV Unveiled

The new Toyota Rav4 EV was unveiled on November 17 at the L.A. Auto Show. This model is a joint project with Tesla Motors of California. Tesla put a Tesla electric powertrain into the crossover. This is what separates it from the Toyota Rav4 which has been available for a number of years.

This is actually the second Toyota Rav4 with an electric operating system. The company previously created a Rav4 for the lease market in early 2003. They announced at the time that the company is dedicated to the idea; however, due to poor sales of just a few hundred they said the timing was not right for the new concept.

Rumors regarding the electric Toyota Rav4 EV started last summer. The company released some teaser images of the new car recently. The new EV has the body of the SUV although it has the same powertrain as the Tesla. The electric model is set to go on sale in the United States in 2012. The company has not yet released the sticker price. The full specs of the SUV will not be released until it is unveiled at the LA Auto Show.

The joint effort of the two companies producing the Toyota Rav4 EV allows Tesla to benefit from Toyota’s manufacturing expertise. Toyota intends to learn from Tesla’s EV technology capabilities. The company also plans to benefit from the responsive and flexible approach to business and decision making that their partner offers.

The new SUV is a further example of Toyota’s efforts to reduce the use of fossil fuels as well as to cut CO2 emissions by developing more efficient and alternative powertrain technologies. The company has led the auto industry in the development of hybrid petrol-electric systems. The Prius, Auris hybrid and other models in the worldwide market are examples of their dedication.

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